The 10 Cases Bistrot a Vin was opened in 2011 by old friends, Will Palmer and Ian Campbell. Fed up by static, predictable and overpriced wine lists, they decided to open a place with a fairly priced, constantly changing, unpretentious and fun wine offering.

The 10 Cases is a buzzing and unpretentious little restaurant, built around a short list of 10 white and 10 red wines, plus sparkling, rosé and sweet wines, of which everything is available by-the-glass, carafe or bottle and purchased always in 10-case orders. In 12 years of trading the same wine has not been listed twice. The food offering is similarly frequently changing and seasonal, built around a small selection of starters, mains and desserts, as well as a range of wine-friendly tapas style dishes, cheeses and charcuterie.

In 2013 the team decided to make the logical expansion next door with the Cave à Vin; wine bar, shop and cellar. Offering the same food menu but on a walk-in only basis, the wine list is what sets the Cave apart from the Bistrot. Another 16+ regularly changing fine wines are offered by-the-glass as well as 300+ listings from classic wine producing countries all over the world, offered at retail to take-away or with an additional £12 corkage to enjoy on the premise.

The core ethos of fine wine and food, at great value in a fun, friendly and dynamic space with knowledgeable and enthusiastic staff is what continues to drive the Bistrot and Cave as such exciting places to drink wine in London.